Our modern global economic model gives us the opportunity to work in a flexible, dynamic, and creative way in pursue of a better lifestyle for ourselves. The newest technologies, social media, world wide web and communications, enable us to identify consumers’ needs and design, create or bring a solution to fulfil those needs with the associated economic benefit for us. Sometimes it works as a side business or project, and sometimes it requires our entire focus, time, and energy in order to take our vision from a simple idea to a start-up business.
Clouded by all the initial task to tackle, in most of the cases, many entrepreneurs leave aside a very important aspect to take care of: The branding.
Below are 4 key-points that illustrate the importance of having a strong branding strategy for your business, and how it will open many doors for the market positioning of your new business.
1. Branding improves recognition.
Your logo is your company’s face and it is what people instantly recognize and associates with your business. A strong logo design must be clean and simple in order to become memorable and to communicate the desired impression.
2. Branding creates trust.
A strong branding strategy will always be consistent in communicating the same message to your customers. A strong logo design, a professional business card and a branded delivery packaging will create engagement and improve your customer’s interaction with your business’ concept. People are more likely to purchase again a product or a service when they have had a good experience with, and have developed a meaningful connection to, the brand.
3. Branding creates financial value.
Sometimes, customers value the brand experience even more than the product or service itself. That’s because the company’s personality, values and quality are translated on the brand image. (How many times have you seen people wearing T- shirts with a company logo, just for the pleasure of showing of the brand?). A strong brand means business.
4. Branding generates new customers
A strong branding strategy and a good customer experience turn into a good reputation and word referrals for your business.
All successful brands have invested in creating a strong branding strategy; in many cases, it's even the secret of their success.
If you are starting your own business or even if you are looking to improve or renew your brand’s image, let’s get in touch! We can help you develop the proper strategy for your concept.